The Chicago Blackhawks have not always been this prominent. For much of the late 90's and early 00's, the team struggled to stay out of the basement. Attendance fell towards the bottom of the league as the team went into a downhill spiral. It's almost as if it was set up like a movie, with a person down on their luck, and the eventual rise to power.
|Toews and Kaner|
The Chicago Blackhawks rise started in the late 00's with the draft picks of Kane and Toews. It was around these two players that the core of the new team was established. By 2009, the team was back into the playoffs and all signs were pointing up. The very next year, the Chicago Blackhawks won their first championship since the 1960s, and the bandwagon fans piled on the ship.
All of this winning increased the number of jerseys being bought by fans. Not only by fans of Chicago but by other people that had never watched hockey before. By 2010, Kane and Toews broke into the top 10 of player jersey sales. By 2014, Kane was #1 and Toews was close behind. As of last year, Toews was #1 and Kane was #2. So after topping jersey sales, the rise of The Token Blackhawks Fan had begun and exploded from there.
I honestly would not be surprised to see books come out to compete against Waldo. Pictures of fans in the stands, where you can find the guy or gal wearing the Blackhawks sweater. It's great entertainment to try to find The Token Blackhawks Fan, especially during intermissions when there is nothing to do. Personally, I am always on the lookout for the Blackhawks jersey and you should be too. It's great, wholesome fun for the entire family!